I have yet to hear of a customer walking in to a clothing store and request a pair of shoes or a cute outfit that he had good memories of as a child. But in a bookstore, this is a daily occurrence, with customers showing much joy in rediscovering a book they have read as a child hundreds of times and often their own children are brought along and forced to share the excitement.
This week, a typical looking Bais Yaakov Girl, with the uniform and all walks in to our store and requests books written by the Hozeh of Lublin. Not a standard reading for today's youth by any means, I innocently asked about the reason for her interest. "He has been appearing to me in my dreams for the last few months and I figured I should read some of his works to find out a bit about him".